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Nike Runners Helping Runners
Ghostpistols

In partnership with Nike, we created campaigns that bridged social and real-world moments across 25 countries in Asia Pacific and Latin America. Each market got its own voice — through localized toolkits, social seeding, retail partnerships, and a full suite of designed assets.

From Air Max to World Cup, Dance, Holistic Fitness, and beyond — shown here is just a selection from the "Runners Helping Runners" initiative, which also included a proposed inclusive redesign of the global RHR logo and a new zoetrope animation system. Built in close collaboration with Nike's brand teams, the work rolled out globally.

WE DIDN’T JUST
GIVE AWAY SWAG,
WE MADE YOU
WORK FOR IT.

We challenged locals to keep up with our bus for exclusive merch. The longer they kept up, the better swag they got. Our onboard running coach helped encourage participants to keep up.

OUR STORES BECAME
AS EXCLUSIVE AS THE
HOTTEST CLUBS

And all you had to do was run. Once inside, participants had access to multiple DJs and running coaches. Our DJs even helped
promote events on social.

WE MADE
RUNNING
A GAME

Locals signed up to recieve weekly challenges that once completed, would earn them new gear from their local stores. The more they participated, the more they were rewarded, and the more they leveled up, the doper the gifts they won.

WE RUN
THIS CITY

Nike partnered with Mariott Bonvoy to provide members access to gear, coaches, and
local spots. Hotel shuttles were used to drop guests off so that they could run back.

Those staying at Airbnbs also had access to gear and tours of their city.

ECD: Matt Heck & Damian Fitzgerald
CD/Copy: Kristin Wellmer
CD/Art: Karin Schwarz
Motion: Karim Fawzy

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MAX PALMER

ART DIRECTOR